News
Victoria retailers prepare for online sales and marketing opportunities Victoria websites and Victoria online retailers is getting a second Boxing Day, just a couple months earlier, sort of. Canadian bargain hunters will be seeking out bargains south and north of the border on November 29, when stores and online shopping websites in Canada will be competing for customers accustomed to the huge retail day that traditionally follows US Thanksgiving. Victoria retailers and online retailers hope to be inundated by deal-loving shoppers looking for the most current, cheap fashions and trendy winter clothing and beauty products. Canadians will be searching the malls and Google for deals that rival Boxing Day. Online shopping websites featuring cheap purses, jeans, sweaters, scarves, coats, shoes and gloves are among the most popular during past Black Fridays. Expect this trend to continue and expand to Canada. Victoria ecommerce and Victoria online retailers need to ensure their…
Google and Ipsos Reid report that more Canadians will shop for Christmas gifts online this year than ever before. According to the report, Over Black Friday (Nov. 29) and Cyber Monday (Dec. 2), more people plan to shop exclusively online (42 per cent) than exclusively in stores (33 per cent). The remaining 25 per cent will use shop both online and in-store for gifts  - more than double the proportion of Canadians who said the same last year. However, Christmas budgets are down 11.5 per cent over Christmas 2012, with shoppers' intended holiday spending dropping to $629 from $711, on average. "Consumers are generally more conscious this year of value and budget," said Alexandra Cohn, principal analyst for retail and technology at Google Canada. "But we know retailers are cautiously optimistic that sales will remain flat." Other highlights from the October 26 report include: Although just two in 10 presents…
" So, you are a Victoria BC business owner and you have just embarked on a corporate web development project. Your web developer has produced a marvellous wire frame web design that captures the essence of your business perfectly. Your business website has the right layout, colours, images and text. Perfect. You pull the development site up on Firefox and everything works great, looks great and hums along nicely.
Victoria is a beautiful tourist destination. The ocean, mountains and forests are key selling features. Now Victoria business websites can better leverage local scenery and images with Google€™s new and greatly improved Google Image search function. Previously, people looking for images on Google browsed through hundreds of images, looking both at the images and their attached metadata (information about the images). The new Google Images, which is rolling out the last weeks of January, provides a much better search experience that better showcases images. Instead of a contact sheet of thumbnail images, image results are displayed in an inline panel. This makes it much quicker to review images, quality, dimensions and content. Give it a try by visiting http://images.google.com/ There are numerous new features, some readily apparent, others, less so: Drag and drop - Drag and drop an image from the web or your computer into the search box on…
In October, Google rolled out its "disavow" tool that allows site owners to disavow links to their site.Why is this important?Google has become more particular with their algorithm, taking into account poor quality or paid links. This means that hundreds of irrelevant, unrelated links to your site may cause problems, reduce page ranking and positioning and traffic.Webmasters are now tasked with cleaning up backlinks that may be years old or were put in place by a previous SEO company or developer. The Google webmaster disavow tool makes the process that much easier, identifying and then disavowing possibly damaging inbound links.
" While it is still very early, anecdotal evidence suggests the BlackBerry Z10 is selling well in the United Kingdom since hitting the shelves the last week of January. Investors seem impressed, boosting. The BlackBerry company's shares (TSX:BB) more than 15 per cent on Feb. 4, moving ahead $1.98 to close at $14.99 on the Toronto Stock Exchange. According to news stories, lineups were forming at U.K. stores with widespread sell outs of the white Z10 and limited stock of the black Z10. The BlackBerry company (formerly known as Research In Motion) is scrambling to recover lost ground in the smart phone market. So far, it has enjoyed a large number of positive reviews for the Z10, its new touchscreen phone. A keypad version is expected to launch in April. The Canadian launch was on Feb. 5 and will enter U.S. stores in March. Victoria smartphone retailers appear enthusiastic about…
Depressed? It may be due to your use of social media and in particular, Facebook. Scientists at Humboldt University in Berlin and Darmstadt's Technical University recently reported that many Facebook users develop a sense of inferiority, becoming envious of the their family, friends' and associates' trips, family and exploits. According to the study released January 2013, 36.9% of people who participated came away with negative feelings while 30% of respondents said they felt envious of their friends after visiting Facebook. Meanwhile, almost 20% of respondents felt their postings and updates were being ignored, reporting feelings of isolation and loneliness. The report's findings were depressing, concluding that envy feelings can cause significant damage to users' well-being and impact their life satisfaction. This is bad news for social media marketers, Facebook advertisers and paid search. If the trends indicated within this report continue, more people will start turning away from Facebook and…
"Facebook has removed the ""beta"" label off its highly-publicized Timeline and it is now rolling out the new feature. Currently, New Zealand is the only country to get Timeline. According to a Facebook blog post, other countries and regions will get it in the ""near future."" Timeline was unveiled by Facebook in early September. Timeline is a way to for a user to illustrate their entire life in a graphical, interactive way. Timeline maps events the user's life, tracking from birth to present day. Although the idea was praised widely, new privacy concerns were raised with the feature, one of them being that it was visible from the Timeline when you ""unfriended"" certain people - Facebook has said this was a glitch that's been corrected."
When Victoria, B.C. consumers abd customers search for local businesses services, how important is a geographic marker? Huge. According to a recent survey by PEW Internet, 1,087 adults (age 18 and older) were interviewed about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do. Approximately 60% of respondents say they get news and information about local businesses other than restaurants and bars. When they use the Internet, 47% say they rely most on search engines (36%), specialty websites (16%), and social network sites like Twitter (1%). Other respondents relied on newspapers (31%), word of mouth from family and friends (22%), local TV broadcasts or the websites of local stations (8%) and local radio (5%). As users move away from traditional media and resources such as phone directories they require clear and concise…
Page 1 of 2

Market IQ is a website development, graphic design, publishing and marketing agency in Victoria, B.C. Canada. Market IQ is focused on delivering results for valued clients both online and in print. All images, text, software, documentation, electronic text and image files, audio and video files and clips, and other materials on this website are protected by copyright laws and may be covered by other restrictions as well.

SEPT92013block