News
Victoria retailers prepare for online sales and marketing opportunities Victoria websites and Victoria online retailers is getting a second Boxing Day, just a couple months earlier, sort of. Canadian bargain hunters will be seeking out bargains south and north of the border on November 29, when stores and online shopping websites in Canada will be competing for customers accustomed to the huge retail day that traditionally follows US Thanksgiving. Victoria retailers and online retailers hope to be inundated by deal-loving shoppers looking for the most current, cheap fashions and trendy winter clothing and beauty products. Canadians will be searching the malls and Google for deals that rival Boxing Day. Online shopping websites featuring cheap purses, jeans, sweaters, scarves, coats, shoes and gloves are among the most popular during past Black Fridays. Expect this trend to continue and expand to Canada. Victoria ecommerce and Victoria online retailers need to ensure their…
"Victoria businesses involved in the business-to-business, search marketing sphere should look out for a new retail channel being rolled out by Google this spring. Google is entering the B2B shopping sector with Google Shopping for Suppliers. The Google Shopping for Suppliers beta was launched in mid-January in the U.S. and is currently open to the electronics industries. The beta can be tested here Google Shopping for Suppliers was built to accommodate the unique aspects of B2B selling. These include utilities to allow negotiations on shipping costs and volume discounts. As well, Google Shopping policies on pricing and payments, shipping, taxes and returns and refunds have been modified. According to reports, North American businesses will pay a one-time verification fee of $1,000 and will receive Google Verified Supplier certification. This will mean a badge on company listings and having products moved ahead of unverified suppliers. For Victoria companies selling to other…
In October, Google rolled out its "disavow" tool that allows site owners to disavow links to their site.Why is this important?Google has become more particular with their algorithm, taking into account poor quality or paid links. This means that hundreds of irrelevant, unrelated links to your site may cause problems, reduce page ranking and positioning and traffic.Webmasters are now tasked with cleaning up backlinks that may be years old or were put in place by a previous SEO company or developer. The Google webmaster disavow tool makes the process that much easier, identifying and then disavowing possibly damaging inbound links.
" While it is still very early, anecdotal evidence suggests the BlackBerry Z10 is selling well in the United Kingdom since hitting the shelves the last week of January. Investors seem impressed, boosting. The BlackBerry company's shares (TSX:BB) more than 15 per cent on Feb. 4, moving ahead $1.98 to close at $14.99 on the Toronto Stock Exchange. According to news stories, lineups were forming at U.K. stores with widespread sell outs of the white Z10 and limited stock of the black Z10. The BlackBerry company (formerly known as Research In Motion) is scrambling to recover lost ground in the smart phone market. So far, it has enjoyed a large number of positive reviews for the Z10, its new touchscreen phone. A keypad version is expected to launch in April. The Canadian launch was on Feb. 5 and will enter U.S. stores in March. Victoria smartphone retailers appear enthusiastic about…
Depressed? It may be due to your use of social media and in particular, Facebook. Scientists at Humboldt University in Berlin and Darmstadt's Technical University recently reported that many Facebook users develop a sense of inferiority, becoming envious of the their family, friends' and associates' trips, family and exploits. According to the study released January 2013, 36.9% of people who participated came away with negative feelings while 30% of respondents said they felt envious of their friends after visiting Facebook. Meanwhile, almost 20% of respondents felt their postings and updates were being ignored, reporting feelings of isolation and loneliness. The report's findings were depressing, concluding that envy feelings can cause significant damage to users' well-being and impact their life satisfaction. This is bad news for social media marketers, Facebook advertisers and paid search. If the trends indicated within this report continue, more people will start turning away from Facebook and…
"Facebook has removed the ""beta"" label off its highly-publicized Timeline and it is now rolling out the new feature. Currently, New Zealand is the only country to get Timeline. According to a Facebook blog post, other countries and regions will get it in the ""near future."" Timeline was unveiled by Facebook in early September. Timeline is a way to for a user to illustrate their entire life in a graphical, interactive way. Timeline maps events the user's life, tracking from birth to present day. Although the idea was praised widely, new privacy concerns were raised with the feature, one of them being that it was visible from the Timeline when you ""unfriended"" certain people - Facebook has said this was a glitch that's been corrected."
"The iPad and tablet revolution has forced web developers to re-think how they design sites. Now that finger taps have replaced mouse clicks, the size and proximity of links must be considered: a mouse pointer is much more accurate than a human digit. This means text that is easily read is not necessarily easily manipulated and clicked and especially if there is a long, compact list of links. To overcome these challenges, here are a couple design tips that will help your site display properly and function seamlessly no matter the platform: Resize menu items and text Many sites use simple text menus in the left-hand column of the home and category results pages, which look clean and can fit more items above the fold. But on tablets, it can be harder to click tap these targets. Be sure the buttons and text are afforded ample room. Pagination and breadcrumbs…
Internet Explorer update procrastinators look out! Come January, Microsoft will start forcing users to update from older versions of Internet Explorer. But don’t fret: if you have Automatic Updates enabled in Windows Update, the update will occur seamlessly and worry free. Microsoft already provides security updates to Internet Explorer through Windows Update. However, under the forced update, legacy browser users will see a full-browser upgrade. This means Windows XP users on Internet Explorer 6 and Internet Explorer 7 will be upgraded to version 8, and Windows Vista users will be upgraded to Internet Explorer 9. According to Microsoft, a big motivating factor to introduce the forced upgrades is security risks. The latest Microsoft Security Intelligence Report indicates that malware is an enormous threat facing computer user as malware often goes after security holes in browsers. According to Microsoft, forced updates will first be introduced to Windows users in Brazil and…
According to New Scientist magazine, search engines Google, Yahoo!, Bing et. al., have isolated and punished content farms and websites who use their services. According to the article which available online at the magazine's website, New Scientist asked University of Glasgow computer scientist Richard McCreadie to study 50 search queries that are “known to be a target of content farmers. One example query given is "how to train for a marathon."  McCreadie studied those queries in both March and August, and the magazine says “the results show that Google and Microsoft have won a major victory against content farms. For years, website owners and developers have plugged into content generation sites and engines which fed website boilerplate tailored and themed content. The goal was to trick the  search engines into thinking content was being regularly updated and relevant to users and providing the websites strong page rankings and…
Victoria business owners, retailers and, in fact, all businesses selling online can learn a lot from the American shopping experience. Software firm Compuware recently released the results of its Black Friday to Cyber Monday research. The findings provide many practical tips to help online retailers maximize their online sales presence. These are findings retailers should take to their web developer and web development company to ensure optimum performance and return. The Compuware study measured shoppers' estimated satisfaction with web and mobile site performance for the top U.S. online retailers. Once users arrived on site, Compuware then analyzed the activities that happened when visitors load web pages or interact with dynamic elements on the page. Winning Elements Emphasise Site Performance Compuware looked at Abercrombie & Fitch Co., Amazon, American Eagle, Apple, Gap, Home Depot, J. Crew, QVC, Saks Fifth Avenue, Sears, Staples, Symantec, Target, Toys “R” Us and Urban Outfitters. According…

Market IQ is a website development, graphic design, publishing and marketing agency in Victoria, B.C. Canada. Market IQ is focused on delivering results for valued clients both online and in print. All images, text, software, documentation, electronic text and image files, audio and video files and clips, and other materials on this website are protected by copyright laws and may be covered by other restrictions as well.

SEPT92013block