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Victoria business owners, retailers and, in fact, all businesses selling online can learn a lot from the American shopping experience. Software firm Compuware recently released the results of its Black Friday to Cyber Monday research. The findings provide many practical tips to help online retailers maximize their online sales presence. These are findings retailers should take to their web developer and web development company to ensure optimum performance and return. The Compuware study measured shoppers' estimated satisfaction with web and mobile site performance for the top U.S. online retailers. Once users arrived on site, Compuware then analyzed the activities that happened when visitors load web pages or interact with dynamic elements on the page. Winning Elements Emphasise Site Performance Compuware looked at Abercrombie & Fitch Co., Amazon, American Eagle, Apple, Gap, Home Depot, J. Crew, QVC, Saks Fifth Avenue, Sears, Staples, Symantec, Target, Toys “R” Us and Urban Outfitters. According…
Firefox will live to search another day For the millions of users who have unplugged from Microsoft’s atrocious Internet Explorer and plugged into Firefox, they will be pleased to learn that Google has signed a new three-year agreement with Mozilla to keep its search engine as the default choice in Firefox. Financial terms were not disclosed, according to various news reports, Mozilla said that in 2010, approximately 98 per cent of its royalties come from deals with search companies. However, even if Firefox fades away – as many are predicting – there are other, non-IE choices available. Apple’s Safari is available for the Mac and the PC, the ever resilient Opera and even Google has its own browser in Chrome. Under the new agreement, Google Search will continue to be the default search provider for Firefox users around the world. This is great news for web developers who have grown…
Great March 01, 2012 column by John Coonen, writing on the sea-change brought around by open source content management systems and their impact on the old, static content, static development methods.Rest In Peace, Web Sites. Long Live CMS Sites!Over fifteen years ago, the switch-over from static Web Sites, to dynamic CMS Sites began. The benefits were undeniable: CMS Sites were easier to update, less expensive to maintain, they empowered collaboration, creativity and it didn't take a programmer to drive. However, the big draw-back for users was cleary the high cost of ramp-up. Back in the day, it wasn't uncommon to lay down $50,000 for a bare-bones system. Ouch.Still, the businesses and organizations that could justify the expenditure, did so at break-neck speed. The clear ROI leverage, combined with a hefty ticket price became a very fat cash cow for development firms world wide.For enterprises, a multi-million dollar investment in the…
Google's has launched its new Find My Face technology. It will suggest nametags for photos' subjects in Google+. It operates pretty much the same as Facebook's facial recognition technology, Photo Tag Suggest. Find My Face scans users' and their friends' photos for recognizable faces, and suggests nametags for the faces by matching them with users' profile photos and other tagged photos on the social network. However, Google's Find My Face technology has been built with some key differences that the search giant believes will help better ensure users' privacy. For instance, unlike Facebook, Google prompts users to opt into the service before it starts automatically suggesting to their friends that they be tagged in photos. Only after a Google+ user opts into Find My Face will Google construct a face model of that person, using his or her profile photo and existing manually tagged photos on the site. Google also…
US advertisers to spend more on digital than print: study Mar 8 02:44 PM US/Eastern US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell. Outsell, which provides research and advisory services to the publishing and information industries, described the spending shift as "an industry milestone crossover event." It said overall US spending on advertising and marketing will increase by 1.2 percent in 2010 to 368 billion dollars. Outsell said 63 billion dollars, or 52.8 percent of total online advertising spending by companies, would be on their own websites, which it said constitutes a "powerful form of direct to customer…
Facebook is rumoured to be launching mobile advertising services in early 2012 and will be going up against Google and Apple. According to blog and some media reports, Facebook is considering putting its Sponsored Stories ads, which feature friends' interactions with brands, into the mobile News Feed. According to one blog post, Facebook's new advertising service was originally supposed to arrive earlier this year, but the plan was delayed. According to a story on Zdnet, Facebook has managed to establish itself as a major advertising supplier because it has a unique offering to businesses that are willing to gamble a little with their marketing dollars. “Advantages include being able to target users with a precision not found in most other forms of advertising. With its quickly growing user base (800 million monthly active users and counting), the company’s social graph is exploding across all demographics, which only further fuels improved…
According to Reuters, Facebook has launched a new suicide-prevention tool that's meant to give users a direct link to an online chat with counsellors who can help. Friends are able to report suicidal behaviour by clicking a report option next to any piece of content on the site and choosing suicidal content under the harmful behavior option, Facebook spokesman Frederic Wolens said. Facebook will then email the user in distress a direct link for a private online chat with a crisis representative from the National Suicide Prevention Lifeline as well as the group's phone number. The new tool gives people who may not be comfortable picking up the phone a direct avenue to seek help. ""This was a natural progression from something we've been working on for a long time," Wolens said. Users also have the ability to report suicidal behavior by going to the site's Help Center or search…
You may have remarkable insight to share with the world, but simply writing a great blog post is not enough. Unless people can find you it all so much hot air. Here are a couple strategies we employ at Market IQ to get your business blog found and indexed by the search engines and to drive readers - and hopefully customers - through your business website. First of all, understand that great advice and content is not enough. The content must be written in such a manner and the blog structured in such a way so that readers and the search engines find you. First: conduct keyword research When writing your incisive screeds, be sure to include appropriate keywords in your posts. Every post should get noticed by search engines for the right reasons and those reasons are defined by the specific set of keywords. Do not be too general…
Market IQ manages pay per click(PPC) campaigns for many different clients in many different industries. Inevitably, the question is "how much will it cost when a potential customer clicks the link?" There is no easy answer. Google Adwords is sort of an auction. However, the Adwords "auction" has several unique characteristics. PPC keywords and terms are bid on with the goal to achieve one or more three outcomes. These include: Ad placement on a specific particular search results page. Where or how high on the page the ad appears. How much the advertiser will pay for the click relative to the page and position placement. Up until recently, landing on page one was mostly straightforward: if the bid is highest and the keywords, geographic location and time of day match account settings, preferences and requirements. There are as many as 15 ad spaces available on a page. The highest bids…
What does 2012 hold? As Google, Bing and Yahoo! come to grips with the avalanche of social media content, look for a convergence of social media and search marketing in 2012. While empty headed missives and navel gazing observations still fill the social media universe, identifying and extracting the useful while discarding the white noise will continue to be a challenge. As many have discovered over the last several years with the search engine optimization benefits of corporate blogs, bulletin boards and forums, the extraction of useful consumer and customer information, market intelligence and search benefits is possible. Now, it is possible, to not only appeal to groups and niches with common political, social, economic recreational, spiritual "and almost any other type" of interests, but to also localize results. Facebook, Google+, Twitter and LinkedIn have combined the best of social media with identifiable vertical niches and local search. This means businesses…
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