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Google's has launched its new Find My Face technology. It will suggest nametags for photos' subjects in Google+. It operates pretty much the same as Facebook's facial recognition technology, Photo Tag Suggest. Find My Face scans users' and their friends' photos for recognizable faces, and suggests nametags for the faces by matching them with users' profile photos and other tagged photos on the social network. However, Google's Find My Face technology has been built with some key differences that the search giant believes will help better ensure users' privacy. For instance, unlike Facebook, Google prompts users to opt into the service before it starts automatically suggesting to their friends that they be tagged in photos. Only after a Google+ user opts into Find My Face will Google construct a face model of that person, using his or her profile photo and existing manually tagged photos on the site. Google also…
US advertisers to spend more on digital than print: study Mar 8 02:44 PM US/Eastern US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell. Outsell, which provides research and advisory services to the publishing and information industries, described the spending shift as "an industry milestone crossover event." It said overall US spending on advertising and marketing will increase by 1.2 percent in 2010 to 368 billion dollars. Outsell said 63 billion dollars, or 52.8 percent of total online advertising spending by companies, would be on their own websites, which it said constitutes a "powerful form of direct to customer…
Facebook is rumoured to be launching mobile advertising services in early 2012 and will be going up against Google and Apple. According to blog and some media reports, Facebook is considering putting its Sponsored Stories ads, which feature friends' interactions with brands, into the mobile News Feed. According to one blog post, Facebook's new advertising service was originally supposed to arrive earlier this year, but the plan was delayed. According to a story on Zdnet, Facebook has managed to establish itself as a major advertising supplier because it has a unique offering to businesses that are willing to gamble a little with their marketing dollars. “Advantages include being able to target users with a precision not found in most other forms of advertising. With its quickly growing user base (800 million monthly active users and counting), the company’s social graph is exploding across all demographics, which only further fuels improved…
According to Reuters, Facebook has launched a new suicide-prevention tool that's meant to give users a direct link to an online chat with counsellors who can help. Friends are able to report suicidal behaviour by clicking a report option next to any piece of content on the site and choosing suicidal content under the harmful behavior option, Facebook spokesman Frederic Wolens said. Facebook will then email the user in distress a direct link for a private online chat with a crisis representative from the National Suicide Prevention Lifeline as well as the group's phone number. The new tool gives people who may not be comfortable picking up the phone a direct avenue to seek help. ""This was a natural progression from something we've been working on for a long time," Wolens said. Users also have the ability to report suicidal behavior by going to the site's Help Center or search…
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