News
You may have remarkable insight to share with the world, but simply writing a great blog post is not enough. Unless people can find you it all so much hot air. Here are a couple strategies we employ at Market IQ to get your business blog found and indexed by the search engines and to drive readers - and hopefully customers - through your business website. First of all, understand that great advice and content is not enough. The content must be written in such a manner and the blog structured in such a way so that readers and the search engines find you. First: conduct keyword research When writing your incisive screeds, be sure to include appropriate keywords in your posts. Every post should get noticed by search engines for the right reasons and those reasons are defined by the specific set of keywords. Do not be too general…
Market IQ manages pay per click(PPC) campaigns for many different clients in many different industries. Inevitably, the question is "how much will it cost when a potential customer clicks the link?" There is no easy answer. Google Adwords is sort of an auction. However, the Adwords "auction" has several unique characteristics. PPC keywords and terms are bid on with the goal to achieve one or more three outcomes. These include: Ad placement on a specific particular search results page. Where or how high on the page the ad appears. How much the advertiser will pay for the click relative to the page and position placement. Up until recently, landing on page one was mostly straightforward: if the bid is highest and the keywords, geographic location and time of day match account settings, preferences and requirements. There are as many as 15 ad spaces available on a page. The highest bids…
What does 2012 hold? As Google, Bing and Yahoo! come to grips with the avalanche of social media content, look for a convergence of social media and search marketing in 2012. While empty headed missives and navel gazing observations still fill the social media universe, identifying and extracting the useful while discarding the white noise will continue to be a challenge. As many have discovered over the last several years with the search engine optimization benefits of corporate blogs, bulletin boards and forums, the extraction of useful consumer and customer information, market intelligence and search benefits is possible. Now, it is possible, to not only appeal to groups and niches with common political, social, economic recreational, spiritual "and almost any other type" of interests, but to also localize results. Facebook, Google+, Twitter and LinkedIn have combined the best of social media with identifiable vertical niches and local search. This means businesses…
Google Analytics Launches Individual Qualification Program: Online Course and Test Promote Increased Understanding of Web Analytics March 3, 2009 Google announced today the launch of a new skills qualification program, Google Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development. While Google Analytics is easy to use for beginners, it's most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or…
Google Analytics will soon roll out a new feature will allow content developers to dig a lot deeper than simply calculating the number of website visits. Google will soon report on how content is shared through social networking and feed aggregators. The sharing of client content on Google+, Blogger and other social media properties will be captured in analytics reports, allowing site owners to better customize content and track performance. While this is new for Google Analytics, there are a number of third-party, enterprise-level analytics companies offering software services that provide tracking and performance on social media aggregation and sharing.  
Think of Google Analytics as being your website's heart monitor. Google Analytics are indispensible when maintaining the health and wealth of your company website and profit centre. That is why it's important to stay up and informed on all the new tools, gadgets and gizmos Google continues rolling out and all the hidden gems that are already whirring in the background. As a Victoria web development company, Market IQ creates custom reports, filters and funnels for many clients. We have developed a list of sorts, which includes the most important website reporting features, performance gauges and analytics tools. In no particular order: Real-Time Data Reporting In the dark ages (last year, actually) Google Analytics took almost 24 hours after the user's visit to provide the user's data. Now Google analytics provides real time data. We can now view reports in real time, letting us view site activity as it happens.…
Page 2 of 2

Market IQ is a website development, graphic design, publishing and marketing agency in Victoria, B.C. Canada. Market IQ is focused on delivering results for valued clients both online and in print. All images, text, software, documentation, electronic text and image files, audio and video files and clips, and other materials on this website are protected by copyright laws and may be covered by other restrictions as well.

SEPT92013block