You may have remarkable insight to share with the world, but simply writing a great blog post is not enough. Unless people can find you it all so much hot air. Here are a couple strategies we employ at Market IQ to get your business blog found and indexed by the search engines and to drive readers - and hopefully customers - through your business website.
First of all, understand that great advice and content is not enough. The content must be written in such a manner and the blog structured in such a way so that readers and the search engines find you.
First: conduct keyword research
When writing your incisive screeds, be sure to include appropriate keywords in your posts. Every post should get noticed by search engines for the right reasons and those reasons are defined by the specific set of keywords. Do not be too general though. If you are a water filtration specialist, simply dropping Ã¢â‚¬Å“waterÃ¢â‚¬Â and Ã¢â‚¬Å“water filterÃ¢â‚¬Â throughout the post will not cut it. Consider what are called long-tail keywords such as ""reverse osmosis 2000 well water filter"" or ""UV water filters for sinks."" Good keywords and keyword phrases should generate a small, but well-defined and targeted amount of search traffic. There are many keyword research tools you can use and you should be seeking out those keywords and keyword phrases that generate between 500 - 1,000 exact-match searches each month. While you will not be capturing the millions of users searching for Ã¢â‚¬Å“waterÃ¢â‚¬Â and Ã¢â‚¬Å“water filterÃ¢â‚¬Â you will be tapping into a clearly defined clientele and audience.
Second: Get quality sites to link back to your blog posts
Backlinks allow you to keep track of other pages on the web that link to your blog posts. Backlinks play an important role in the indexing of your business blog. The search engines consider backlinks and endorsement of your blog posting. If you generate numerous, high quality, relevant sites backlinking to your page, the search engines assume your blog is useful for users and is a quality source for information.
A great strategy to improve your business blogÃ¢â‚¬â„¢s rank in search engine results is to make guest posts on relevant sites and participating in industry forums. The goal is to have these posts link back to your site, and boost your search rank.
Three: Share and share alike
Google, Bing, Yahoo! and the other search engines are now taking notice of the number of times your content is shared on Facebook or the number of links back to your site from Twitter. You must incorporate social networking into your business blog strategy. Be selective in the social forums you participate. Maintain an active presence on the social networking sites that are popular with your clients and customers. Include tools that will allow them to share the content on your blog with others.
Four: Consider your site structure.
The navigation structure of your business blog can draw in and drive away potential readers and clients. As well as influence how it is indexed and crawled by the search engines. A couple of structure tips:
- Every page should be accessible within three clicks.
- Scrub duplicate content from your blog. When pages on your blog have the same content, search engines may display only one page of the content in their results. You should rewrite any duplicate content to make the pages and posts appear different and distinct from each other.
- There should be internal links in every post and page on your business blog. While helping users find other content, this also increases the search engines' ability to reach every page on your site.
Think of Google Analytics as being your website's heart monitor. Google Analytics are indispensible when maintaining the health and wealth of your company website and profit centre. That is why it's important to stay up and informed on all the new tools, gadgets and gizmos Google continues rolling out and all the hidden gems that are already whirring in the background.
As a Victoria web development company, Market IQ creates custom reports, filters and funnels for many clients. We have developed a list of sorts, which includes the most important website reporting features, performance gauges and analytics tools.
In no particular order:
Real-Time Data Reporting
In the dark ages (last year, actually) Google Analytics took almost 24 hours after the user's visit to provide the user's data. Now Google analytics provides real time data. We can now view reports in real time, letting us view site activity as it happens. This great preparing a campaign launch prior to the launch of the actual campaign.
If you analyze dozens of client sites like we do at Market IQ, it is important to maintain order with reports, clients and their unique requirements. With the new Google analytics, Dashboard lets users create up to 20 personalized dashboards, develop widgets and formats. At Market IQ, we work with numerous insurance agents and companies. Some agencies require different reports for agents, support staff and their advertising agencies. With the new Dashboard system, we are able to provide different reports for every department by creating a unique dashboard for each department. Unique analytics goals and funnels are created based on each department's defined goals.
How Fast is your Website?
Site Speed will tell you. We can now tell clients how long it takes their pages to load. This is very important feature. A slow site can ruin the user experience and search engine ranking of a website. In fact, load time is one of the important factors when it comes to organic search rankings. If a site is lagging, we are able to identify and then modify the server, HTML, Java script Ã¢â‚¬â€œ whatever Ã¢â‚¬â€œ to get it up to an acceptable speed.
Are visitors doing what you want them to do?
With event tracking, we are now able to treat events as goals. As a Victoria web development company, we develop and place content and information on client sites, including ePubs, PDFs, movies, audio, RSS, subscription services and also shopping carts. With event tracking, we can now find out how many visitors downloaded a PDF or WAV file from a client site. We can also find out how many visitors viewed more than 30 seconds of a video.
While Google Analytics has compartmentalized and clearly delineated reports for different accounts and sites, scrolling through the many accounts has, up until now, been a big aggravation. Under Analytics new interface, there is an activated menu search. We can quickly navigate to the proper reports and clients.
The bigger the word, the more popular the word. Already a staple in the Wordpress world, Google has introduced Keyword Clouds to Analytics so that users can easily visualize the top keywords that users are relying on to find client sites.
Webmaster Tools Integration
What was once separate is now combined. Those days of flipping between Webmaster and Analytics accounts are over.
How sociable is your website? Ã‚ With the new analytics reports you can learn how visitors socially engaged with the site through tracking of Ã¢â‚¬Å“likedÃ¢â‚¬Â information.
Reaching Beyond the Confines of the site URL
Google Analytics has let users track visitor movement throughout a website for a long time through the use of custom funnels and reporting. With Multi-Channel Funnels, we can determine the funnel through which visitors arrived at the site. A great tool that helps marketing planning and spend strategies Ã¢â‚¬â€œ especially when affiliate marketing is used.
Victoria business owners, retailers and, in fact, all businesses selling online can learn a lot from the American shopping experience. Software firm Compuware recently released the results of its Black Friday to Cyber Monday research. The findings provide many practical tips to help online retailers maximize their online sales presence. These are findings retailers should take to their web developer and web development company to ensure optimum performance and return.
The Compuware study measured shoppers' estimated satisfaction with web and mobile site performance for the top U.S. online retailers. Once users arrived on site, Compuware then analyzed the activities that happened when visitors load web pages or interact with dynamic elements on the page.
Winning Elements Emphasise Site Performance
Look for the Bottlenecks
The Compuware study recommends that retailers analyze third-party content, such as social media plug-ins and ads, to see if they are slowing down site performance. Compuware recommends that image sizes be reduced wherever possible, and text files should be combined or compressed to help reduce download time.
Pay Attention to Mobile
Numbers indicate that in 2011, mobile shoppers grew to 11% of all sales. IBM recently reported that mobile devices would drive 15% of web traffic over the course of the 2011 holiday season. Retailers have to ensure their web developer has presented a fast and viable shopping experience for mobile customers. Slow loading pages and content will drive away potential customers. A stream-lined experience which features the product and check out components is essential.
What to do?
Read the reports and take the findings to your web developer and web development company to ensure optimum performance and return on your e commerce site.
When Victoria, B.C. consumers abd customers search for local businesses services, how important is a geographic marker?
According to a recent survey by PEW Internet, 1,087 adults (age 18 and older) were interviewed about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do.
Approximately 60% of respondents say they get news and information about local businesses other than restaurants and bars. When they use the Internet, 47% say they rely most on search engines (36%), specialty websites (16%), and social network sites like Twitter (1%).
Other respondents relied on newspapers (31%), word of mouth from family and friends (22%), local TV broadcasts or the websites of local stations (8%) and local radio (5%).
As users move away from traditional media and resources such as phone directories they require clear and concise information on location and local availability.
It is important to market your business to every local citation site available, including Google Place, Yelp, Yellow Pages, City Search, and many other sites will help boost your rankings.
Also, be sure that when listing on local Google Places like sites, you are listing everything exactly the same. So, if you have a Victoria website, ensure that your address, phone number, and all information is the SAME in all Victoria, B.C. indexes. This will help you rank better and come up above your competitors. If anything is different, it will not help you as much as if everything is exactly the same on all local listing sites and indexes.