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Victoria retailers prepare for online sales and marketing opportunities Victoria websites and Victoria online retailers is getting a second Boxing Day, just a couple months earlier, sort of. Canadian bargain hunters will be seeking out bargains south and north of the border on November 29, when stores and online shopping websites in Canada will be competing for customers accustomed to the huge retail day that traditionally follows US Thanksgiving. Victoria retailers and online retailers hope to be inundated by deal-loving shoppers looking for the most current, cheap fashions and trendy winter clothing and beauty products. Canadians will be searching the malls and Google for deals that rival Boxing Day. Online shopping websites featuring cheap purses, jeans, sweaters, scarves, coats, shoes and gloves are among the most popular during past Black Fridays. Expect this trend to continue and expand to Canada. Victoria ecommerce and Victoria online retailers need to ensure their…
Google and Ipsos Reid report that more Canadians will shop for Christmas gifts online this year than ever before. According to the report, Over Black Friday (Nov. 29) and Cyber Monday (Dec. 2), more people plan to shop exclusively online (42 per cent) than exclusively in stores (33 per cent). The remaining 25 per cent will use shop both online and in-store for gifts  - more than double the proportion of Canadians who said the same last year. However, Christmas budgets are down 11.5 per cent over Christmas 2012, with shoppers' intended holiday spending dropping to $629 from $711, on average. "Consumers are generally more conscious this year of value and budget," said Alexandra Cohn, principal analyst for retail and technology at Google Canada. "But we know retailers are cautiously optimistic that sales will remain flat." Other highlights from the October 26 report include: Although just two in 10 presents…
" So, you are a Victoria BC business owner and you have just embarked on a corporate web development project. Your web developer has produced a marvellous wire frame web design that captures the essence of your business perfectly. Your business website has the right layout, colours, images and text. Perfect. You pull the development site up on Firefox and everything works great, looks great and hums along nicely.
Victoria is a beautiful tourist destination. The ocean, mountains and forests are key selling features. Now Victoria business websites can better leverage local scenery and images with Google€™s new and greatly improved Google Image search function. Previously, people looking for images on Google browsed through hundreds of images, looking both at the images and their attached metadata (information about the images). The new Google Images, which is rolling out the last weeks of January, provides a much better search experience that better showcases images. Instead of a contact sheet of thumbnail images, image results are displayed in an inline panel. This makes it much quicker to review images, quality, dimensions and content. Give it a try by visiting https://images.google.com/ There are numerous new features, some readily apparent, others, less so: Drag and drop - Drag and drop an image from the web or your computer into the search box on…
" Victoria businesses involved in the business-to-business, search marketing sphere should look out for a new retail channel being rolled out by Google this spring. Google is entering the B2B shopping sector with Google Shopping for Suppliers. The Google Shopping for Suppliers beta was launched in mid-January in the U.S. and is currently open to the electronics industries. The beta can be tested here Google Shopping for Suppliers was built to accommodate the unique aspects of B2B selling. These include utilities to allow negotiations on shipping costs and volume discounts. As well, Google Shopping policies on pricing and payments, shipping, taxes and returns and refunds have been modified. According to reports, North American businesses will pay a one-time verification fee of $1,000 and will receive Google Verified Supplier certification. This will mean a badge on company listings and having products moved ahead of unverified suppliers. For Victoria companies selling to…
" The iPad and tablet revolution has forced web developers to re-think how they design sites. Now that finger taps have replaced mouse clicks, the size and proximity of links must be considered: a mouse pointer is much more accurate than a human digit. This means text that is easily read is not necessarily easily manipulated and clicked and especially if there is a long, compact list of links.   To overcome these challenges, here are a couple design tips that will help your site display properly and function seamlessly no matter the platform:   Resize menu items and text   Many sites use simple text menus in the left-hand column of the home and category results pages, which look clean and can fit more items above the fold. But on tablets, it can be harder to click tap these targets. Be sure the buttons and text are afforded ample…
Internet Explorer update procrastinators look out! Come January, Microsoft will start forcing users to update from older versions of Internet Explorer. But don’t fret: if you have Automatic Updates enabled in Windows Update, the update will occur seamlessly and worry free. Microsoft already provides security updates to Internet Explorer through Windows Update. However, under the forced update, legacy browser users will see a full-browser upgrade. This means Windows XP users on Internet Explorer 6 and Internet Explorer 7 will be upgraded to version 8, and Windows Vista users will be upgraded to Internet Explorer 9. According to Microsoft, a big motivating factor to introduce the forced upgrades is security risks. The latest Microsoft Security Intelligence Report indicates that malware is an enormous threat facing computer user as malware often goes after security holes in browsers. According to Microsoft, forced updates will first be introduced to Windows users in Brazil and…
According to New Scientist magazine, search engines Google, Yahoo!, Bing et. al., have isolated and punished content farms and websites who use their services. According to the article which available online at the magazine's website, New Scientist asked University of Glasgow computer scientist Richard McCreadie to study 50 search queries that are “known to be a target of content farmers. One example query given is "how to train for a marathon."  McCreadie studied those queries in both March and August, and the magazine says “the results show that Google and Microsoft have won a major victory against content farms. For years, website owners and developers have plugged into content generation sites and engines which fed website boilerplate tailored and themed content. The goal was to trick the  search engines into thinking content was being regularly updated and relevant to users and providing the websites strong page rankings and…
When Victoria, B.C. consumers abd customers search for local businesses services, how important is a geographic marker? Huge. According to a recent survey by PEW Internet, 1,087 adults (age 18 and older) were interviewed about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do. Approximately 60% of respondents say they get news and information about local businesses other than restaurants and bars. When they use the Internet, 47% say they rely most on search engines (36%), specialty websites (16%), and social network sites like Twitter (1%). Other respondents relied on newspapers (31%), word of mouth from family and friends (22%), local TV broadcasts or the websites of local stations (8%) and local radio (5%). As users move away from traditional media and resources such as phone directories they require clear and concise…
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Market IQ is a website development, graphic design, publishing and marketing agency in Victoria, B.C. Canada. Market IQ is focused on delivering results for valued clients both online and in print. All images, text, software, documentation, electronic text and image files, audio and video files and clips, and other materials on this website are protected by copyright laws and may be covered by other restrictions as well.

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