Search Engine Optimization
Search engine traffic is targeted traffic. Potential clients and customers who find your business website via a search engine are actively looking for your specific products and services. These potential clients and customers are literally asking for your products and services.
Benefits of Search Engine Optimisation
- Your company website will be found – why have a website if nobody can find it?
- A website that's properly optimised for search engines is optimised for users.
- Create a consistent brand and product and service offering through content optimisation and search engine optimisation.
- Through proper and effective SEO, build a funnel to deliver pre-qualified potential clients and customers to your website and business.
So, if you sell tiles, then you need to ensure your website is being looked at by people who are searching for information because they are actively seeking out places to purchase tiles. These types of visitors are more likely to convert into real, tangible enquiries and sales. Through SEO, Market IQ will ensure your business, products and services are presented to the relevant audience.
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Pay Per Click Management
Pay-Per-Click (PPC) is a popular form of online advertising, driving targeted, prequalified traffic to your company, through your website.
Market IQ provides Pay Per Click Management services that meet your company’s rigid budget guidelines, while delivering quantifiable, verifiable results.
There are many benefits to Pay-Per-Click, including:
- Rapid turn-around time – from inception to launch, your company, products and services will be ranking on top of the search engines and customers will be arriving in a matter of hours.
- National exposure
- Increase local visibility
- Real-time reporting and trackability
Market IQ provides everything necessary to launch an effective PPC campaign, including keyword research, bid analysis and strategy, campaign set-up and on-going PPC campaign monitoring and management. On-going measurement and reporting is provided to ensure ROI goals are met.
Is your company already running a paid search campaign, but think it could do better? We offer free PPC campaign audits to determine permance and identify priorities. Market IQ offers flexible management packages and pricing models to meet your needs and budget.
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Social Media Management
Internet-based social media makes it easier for people to listen, interact, engage and collaborate. However, as the volume of social media venues and conversations rises, management becomes a time and labour intensive process.
Identifying and then distributing your company message into relevant channels and conversations becomes overwhelming and your company, brand, products and services are quickly lost in the chatter.
Social Media IQ Media Management solutions will define, frame, build and disseminate your company's brand, image and message in an efficient, effective manner.
Social Media IQ streamlines and consolidates how you listen to and participate in relevant conversations in the many different places they're taking place - blogs, social networks like Twitter or Facebook, and other public and private web communities and sites.
Market IQ combines social media management and marketing in a powerful strategy that will generate in-bound links, traffic and new customers. The goal is, through promotion, syndication and sharing, loyal followers and new customers will discover your business, products and services.
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Google Places & Maps
Who still uses a phonebook? Certainly not your prospects, potential clients or customers.
Every day people are searching for your business, products and services on Google and within Google Maps, often on their mobile devices. Your business must appear within localized searches.
Google Maps is the go-to place for millions of people searching for businesses and services. Using mobile devices or a desktop computer, it is crucial to have your business optimized for Google Maps.
Is your business, products and services being found on Google Maps?
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A company blog is a great way to communicate with current customers, and find new ones. As well, a blog is a great, economical way to get the word out about your company, products and services.
Properly developed and managed, a blog can be a powerful branding and communications tool that will put a friendly, responsive face on your company. Speaking to employees, customers, prospects, and even the media, a blog can facilitate a comfortable, non-formal two way discussion.
Knowing the specific keywords to use in your business blog is crucial. These keywords will drive the most traffic and boost your SEO. Localized and longtail keywords are another way to increase your SEO rank. Market IQ will work with you to ensure your business blog is optimized and drawing customers.
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Creating inbound Links to your website is cricial to improving website ranking on the major search engines. Combined with relevant, engaging and optimized on-page content, link building will kep bring new customers and visitors to your site through Google, Yahoo!, Bing and other search engines.
Google and other search engines examine the incoming links when determining the importance, credibility and usefulness of your website. If each link is relevant and useful, the more popular your website will appear to Google and the better the ranking your website will be accorded.
Relevant inbound links will help elevate the organic ranking of your site across Google, Yahoo! and Bing.
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