Facebook is rumoured to be launching mobile advertising services in early 2012 and will be going up against Google and Apple.
According to blog and some media reports, Facebook is considering putting its Sponsored Stories ads, which feature friends' interactions with brands, into the mobile News Feed. According to one blog post, Facebook's new advertising service was originally supposed to arrive earlier this year, but the plan was delayed.
According to a story on Zdnet, Facebook has managed to establish itself as a major advertising supplier because it has a unique offering to businesses that are willing to gamble a little with their marketing dollars. “Advantages include being able to target users with a precision not found in most other forms of advertising. With its quickly growing user base (800 million monthly active users and counting), the company’s social graph is exploding across all demographics, which only further fuels improved ad targeting, performance, and revenue as well.â€Â
Google Analytics will soon roll out a new feature will allow content developers to dig a lot deeper than simply calculating the number of website visits.
Google will soon report on how content is shared through social networking and feed aggregators.
The sharing of client content on Google+, Blogger and other social media properties will be captured in analytics reports, allowing site owners to better customize content and track performance.
While this is new for Google Analytics, there are a number of third-party, enterprise-level analytics companies offering software services that provide tracking and performance on social media aggregation and sharing.
Google's has launched its new Find My Face technology. It will suggest nametags for photos' subjects in Google+.
It operates pretty much the same as Facebook's facial recognition technology, Photo Tag Suggest. Find My Face scans users' and their friends' photos for recognizable faces, and suggests nametags for the faces by matching them with users' profile photos and other tagged photos on the social network.
However, Google's Find My Face technology has been built with some key differences that the search giant believes will help better ensure users' privacy.
For instance, unlike Facebook, Google prompts users to opt into the service before it starts automatically suggesting to their friends that they be tagged in photos. Only after a Google+ user opts into Find My Face will Google construct a face model of that person, using his or her profile photo and existing manually tagged photos on the site.
Google also requires the subject of a suggested tag to approve it before it goes public if the tagger isn't in the tagee's "circles." Facebook allows all tags to go live before notifying the subject.