90% of consumers do not go past page one search results on Google, Yahoo! and Bing
Page one means more sales and sales leads
- There are only 10 organic result spots per page on Google, Yahoo! and Bing.
- To be found by 90% of potential customers, your business must be on page one.
- Businesses on page one receive over 80% more traffic than businesses on page two and three.
- Market IQ’s Paid Search Engine Marketing program includes comprehensive market research, specialized software and proprietary techniques to place your company on page one.
Pay-per-click (PPC) advertising places your company’s advertisement on page one of Google, Yahoo!, MSN and other major search engines. When a specific keyword or keywords relevant to your company’s product or service are entered by a person, your advertisement appears. Your company pays nothing to appear on the results page; you only pay the amount you have agreed to (or bid for) when someone actually clicks on your ad and is then taken to the landing page on your website.
Pay per click means just what it says: you, the advertiser, only pay when a visitor clicks on the ad
Search Engine Marketing Management
Client consultation to develop a custom paid search engine marketing program
In-depth, confidential consultation with a Market IQ Paid Search Engine Marketing expert to identify and understand all of your unique requirements. Market IQ will identify the best paid marketing programs for your business and propose the services that are consistent with your budget and target audience profile.
Comprehensive keyword research using specialized software and proprietary techniques
Your Market IQ Paid Search Engine Marketing expert will conduct comprehensive keyword research using specialized software and proprietary techniques. The research will generate a strategy and a list of targeted, business and industry-specific keywords and phrases. The goal is to increase your customer base–not just your traffic.
Campaign development, advertisement creation, keyword and phrase bidding and budgeting
Your Market IQ Paid Search Engine Marketing expert focuses on conversions – sales, sales leads. While ranking high in PPC search results will increase your company and website’s visibility, it does not ensure that visitors will click through to your website or that they will become a customer. Market IQ works with you to write effective titles, descriptions and campaign advertisements that will attract the right prospects to click on your paid links.
Campaign Monitoring, Analysis, Statistics and Ongoing campaign Optimization
You need to know that you are receiving maximum return on investment. Your Market IQ Paid Search Engine Marketing expert will help you control customer acquisition costs through continuous monitoring of your paid programs. We know the strategies, trends and intricacies that will ensure your advertising and acquisition dollars are spent properly and in the most effective manner.