Ninety per cent of purchasers do not go past page one of search results on Google, Yahoo! and Bing.
If your business is not on page one of Google you are losing sales. If your website isn't in the top 10 for key product and service search terms, why have a website at all?
Optimize and be found by customers
Search engines Google, Yahoo! And Bing index billions of web pages. These search engines work to index, sort and store information that is relevant to users through the use of œspider programs. Search engine spiders œcrawl the Internet, looking for websites with the most useful, relevant information. Based on criteria that changes frequently, the search engines gauge how relevant a website is to the keyword phrase being used. Websites and web pages are then ranked.
Relevant content, properly structured
Users access these enormous search engine indexes when they search for information by typing in œkeywords or œkeyword phrases.
For your company's website to rank high it requires Search Engine Optimization. SEO is a process that researches and implements keywords and key phrases on your website; your website's coding and text requires Search Engine Optimization so that search engines can rank your site. You also require a large number of in-bound links from other relevant, popular websites.
In the world of top search engine rankings, Search Engine Optimization and site popularity is extremely important as the search engines appear to be placing ever-greater emphasis on a site's in-bound when awarding page rank.
Organic Search Engine Optimization vs. Pay Per Click Advertising
Your company can achieve high page rankings œorganically or through œpay-per-click also known as PPC advertising.
Organic rankings are achieved over a period of time, through careful Search Engine Optimization, updates and linking strategies.
Page one rankings can be quickly achieved through a PPC program. With a pay per click program, your company bids on a keyword phrase. Bid the correct amount and your company appears on page one in the œsponsored listings. Market IQ offers PPC management programs that will place your company on page one for specific keyword terms.
Honest & ethical SEO business services
SEO Victoria BC firm Market IQ provides ethical, honest search engine optimization services. Working hard on behalf of clients, a lot of energy and time is invested in learning clients' needs and wants, learning what their business does and who they are targeting and then researching the best keywords and key phrases to optimize with.